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Starting

The fresh start effect

New beginnings — a Monday, a month, a birthday — make people more likely to start.

Researchers found more searches for "diet", more gym visits and more goal commitments just after landmarks in time like the start of a week, a month or a year.

A landmark seems to draw a line between an old self and a new one, so past slips feel like they belong to "before". An era is a landmark you choose for yourself.

Try this

If the last stretch went badly, you don't have to wait for Monday — starting a new era is a landmark too.

Your era

Source

  • Searches for "diet", gym visits and goal commitments rose after temporal landmarks such as new weeks, months and years.

    Dai, H., Milkman, K. L., & Riis, J. (2014). The fresh start effect: Temporal landmarks motivate aspirational behavior. Management Science, 60(10), 2563–2582.

A general finding about how people tend to work — not advice for your situation, and not a diagnosis.